COO @ Chatsie

Stepped in as Interim COO during a pivotal transition to stabilize the business, clarify strategy, and define a realistic path to growth.

Led a strategic reset, restrategizing US expansion, shifting to a software-first model with hardware distribution partners, rebuilding sales and website performance, strengthening compliance, and professionalizing operations and financial planning, including revamping the business model packaging and pricing. Acted with co-founder energy in a small team: mentoring, unblocking execution, and translating chaos into systems.

Left the company with a clear strategy, improved revenue performance (especially ROI on ads), reduced risk, and foundations that can support responsible scale.

→ **Defined a viable business model.** Led strategic planning around premium subscription vs. classic tiers, end-user focused communication and value propositions, and a shift from hardware-led growth to a software-first strategy, treating hardware as a deployment channel, not the core product.

→ **Rebuilt sales and growth foundations.** Rebuilt the website end-to-end, improving conversion, SEO, and ROI, and creating a clearer narrative for customers, partners, and future growth.

→ **Professionalized operations for scale.** Streamlined operational workflows, improved financial visibility, reduced costs, and built a robust financial model to support strategic decision-making.

→ **Strengthened compliance and risk posture.** Led work to better understand Chatsie’s data flows, legal exposure, and regulatory obligations, materially reducing compliance risk.

→ **Unblocked and mentored the team.** Acted as a steadying force for a small team navigating ambiguity, mentoring individuals and translating chaos into systems that enabled forward momentum.

→ **Opened strategic partnership pathways.** Secured early conversations with large mobile partners in the US, laying groundwork for future expansion once fundamentals are in place.