Building got cheap.
Keeping people didn't.

Building got cheap.
Keeping people didn't.

Building got cheap.
Keeping people didn't.

Most products fail in one
of three places.

Most products fail in one
of three places.

Most products are dying on at least one, and it's easy to miss from the inside, because each one hides behind something that looks like progress: a growing feature list, a confident pitch, a metric moving the right way.

Product Market Fit

Product Market Fit

Are you solving a problem someone will pay to keep solved? Or shipping a feature the team got excited about?

Unique Value Prop

Unique Value Prop

Can you say what makes you different in one sentence? Not what the product does, but what it does for a person.

Can you say what makes you different in one sentence? Not what the product does, but what it does for a person.

Defensibility.

Defensibility.

What stops a competitor? A real relationship with the user, one built on capability that compounds, can.

What stops a competitor? A real relationship with the user, one built on capability that compounds, can.

Ways to work together.

Ways to work together.

Different ways to get started, depending on what you need.

Intro

/

01

Explore yourself.

Read my articles or {soon} run your product through the Moat Canvas and score yourself in fifteen minutes.

Free

Intro

/

01

Explore yourself.

Read my articles or {soon} run your product through the Moat Canvas and score yourself in fifteen minutes.

Free

Intro

/

01

Explore yourself.

Read my articles or {soon} run your product through the Moat Canvas and score yourself in fifteen minutes.

/3-5 weeks/

Assess

/

02

Get one-off support.

A diagnostic. I score your product on all three, show exactly where you're exposed, and hand back a prioritized set of changes. One-off, no scope creep. A clear answer on where to focus next.

Fixed Fee

Assess

/

02

Get one-off support.

A diagnostic. I score your product on all three, show exactly where you're exposed, and hand back a prioritized set of changes. One-off, no scope creep. A clear answer on where to focus next.

Fixed Fee

Assess

/

02

Get one-off support.

A diagnostic. I score your product on all three, show exactly where you're exposed, and hand back a prioritized set of changes. One-off, no scope creep. A clear answer on where to focus next.

/3-5 weeks/

Advise

/

03

Work together.

Regular calls, async access, work review. Best fit when you're in the thick of it. Even short term hands on fractional work is possible.

Retainer

Advise

/

03

Work together.

Regular calls, async access, work review. Best fit when you're in the thick of it. Even short term hands on fractional work is possible.

Retainer

Advise

/

03

Work together.

Regular calls, async access, work review. Best fit when you're in the thick of it. Even short term hands on fractional work is possible.

/3-5 weeks/

How I Work

Intentionality
Intentionality
Curiosity & Play
Curiosity & Play
People First
People First
Courage + Care
Courage + Care
Self-Awareness
Self-Awareness

Built. Led. Learned.

Most people advising founders on product understand markets and mechanics. Far fewer understand people. Behavior is where the real advantage sits now and it's the work I've spent a career on.

CEO, COO, and CPO seats at early-stage companies. Co-CEO of Mindstone from pre-PMF to profitability, building one of the first practical AI training platforms to 25,000+ members. 2x Red Dot Award. SXSW Pitch advisory board.

Read the thinking first.

Ready when you are.

Fifteen minutes, no pitch. I'll listen, ask sharp questions, and tell you straight if I can help.

Consent Preferences