Most products are dying on at least one, and it's easy to miss from the inside, because each one hides behind something that looks like progress: a growing feature list, a confident pitch, a metric moving the right way.
Are you solving a problem someone will pay to keep solved? Or shipping a feature the team got excited about?
Different ways to get started, depending on what you need.
How I Work
Built. Led. Learned.
Most people advising founders on product understand markets and mechanics. Far fewer understand people. Behavior is where the real advantage sits now and it's the work I've spent a career on.
CEO, COO, and CPO seats at early-stage companies. Co-CEO of Mindstone from pre-PMF to profitability, building one of the first practical AI training platforms to 25,000+ members. 2x Red Dot Award. SXSW Pitch advisory board.
Read the thinking first.
Ready when you are.
Fifteen minutes, no pitch. I'll listen, ask sharp questions, and tell you straight if I can help.









